Entrepreneurs can Change the world by working Together.

Business is Personal. We're here to help entrepreneurs level up.

Dear Friends,


I wanted to take a moment to share one of the most important projects I have ever worked on in my career. 


The member owned non-profit Empowery eCommerce Cooperative is a true movement of entrepreneurs who are joining together to change the world for the better.


Please take the time to learn more and don't forget to JOIN THE MOVEMENT!


My name is Steve Simonson and I am one of the co-founders of the Empowery Coop. I am also a member owner of the coop and I invite you to learn more about becoming a member too.


I have more than 30 years in business overall and over 20 years in the eCommerce industry specifically. If you want to know more about me you can check out my personal website: www.stevensimonson.com.


And if you want to learn more about my business philosophy about what it takes to create a company that not only creates opportunity and wealth for you, but also helps you lead a life worth living then check out my podcast at www.awesomers.com


You'll find over 100 HOURS of free content there because I  ❤️ ENTREPRENEURS! 


I hope you consider joining me on this important journey.


I Am At Your Service,


Steve Simonson

And now something Completely different.


You have the the unique opportunity to be part of something that impacts an entire industry. 


Imagine thousands of eCommerce entrepreneurs representing billions of dollars of sales both on Amazon and on their own websites standing up and saying:


“NO AMAZON. That new policy is NOT fair

and we’re not going to take it anymore

 we’re going on strike!”


Imagine the Wall Street Journal headlines 10 years from now about what they might say about the cooperative compelling positive changes on the Amazon marketplace and beyond.


Imagine 60 Minutes reporting that the tax collectors are finally implementing policies that are fair and not burdensome to small businesses.


Imaging the future when we work together to make life better for YOU. We are better together. We can be #IndependentTogether.


We love this quote…


 “We are all so much together, 

but we are all 

dying of loneliness.” 


- Albert Schweitzer



Relationships and connections in your life and in your business are when the real magic starts to happen. 


We live in a world of social media that gives us a false sense of togetherness, but it is not authentic and often results in users feeling MORE alone than without exposure to it.


Connections can create shortcuts that save you pain and without them business can be a hard and a very lonely place. 


Empowery is YOUR opportunity to change your life and the direction of your business forever. 


You are invited to discover what Empowery can do for you. You are invited to learn about becoming an owner of Empowery. 


You are invited to jumpstart your business with unprecedented access to resources and ideas.

How high could YOU scale your business by   Joining Forces with other top tier

eCommerce Players?


Do you remember that EUPHORIC moment when you decided to start your own business?


Your brain was telling you the exciting news: "I’m on my own!"


When you take that first step towards becoming an entrepreneur it is one of the most exciting times in your life.


You decided to take that RISK!


You decided to take on the world ALL BY YOURSELF!


You decided to stop taking orders from the man and to CREATE YOUR OWN DESTINY!


Entrepreneurs from all over the world go through the same stages of starting a business. Often your family and friends will think you are nuts.


Many times they think they are helping you by telling you to get back into a safe cubicle somewhere and stop acting like a crazy person trying to start your own business. 


This lack of a support structure is a very common situation with entrepreneurs of all kinds, but it’s especially noteworthy in the eCommerce area since so many digital entrepreneurs are working from home alone.


Now What?


Not long after the initial HIGH of excitement you start to learn about the new challenges and opportunities that lie ahead.


Many Entrepreneurs are born learners and therefore they have no problem spending lots of time getting “into the weeds” of the business and finding a way to solve problems.


When things are working well the best case scenario still often leads to overwhelm. After all you can’t do it all yourself!


However, a more common scenario finds entrepreneurs not knowing what steps to take to create a long term profitable business. 


We are all suspectible to shiny object syndrome and we often want to take short cuts and find “ninja hacks” to get to the top faster. 


We love a good hack as much as anyone, but the reality is they never last long term. So use them while you can, but to build a REAL business with a REAL potential to create wealth and equity you have to do more than chase the latest hack.




And once you are overwhelmed the black dog of isolation shows up for a visit. And ironically this visitor makes you feel more alone than ever before. Too often when entrepreneurs are starting their businesses they find themselves feeling stuck and lacking a support system to dig themselves out of the hole they are in.


Now consider an alternative….


There is hope. 


There is a solution to every problem.


There is Empowery.


The member owned non-profit Empower eCommerce Cooperative provides a way for YOU to join forces with link minded business owners and harness the power of the collective experiences and knowledge to make all of our businesses better. 


Empowery operates on 4 core principles:


  1. Enhance the financial performance of members and vendors
  2. Influence eCommerce marketplaces and relevant governments for our member’s benefit
  3. How to help members create equity in the business and actually realize the wealth through Strategic Planning
  4. Create a reliable day to day resource and community to Empower member’s businesses.


Most entrepreneurs who have founded their companies are in reality fiercely independent and probably border on rebellious if we boil the fat off the bone.


But what if you could maintain your independence and be part of something that could resolve the sense of isolation?


One idea, one connection, one relationship, in an instant can change your business, your life, but more importantly it can change the course of history. 


What if we could be INDEPENDENT TOGETHER?

Not everyone is a Fit


Empowery is NOT for everyone.


There are tons of businesses out there that will sell anything to anybody. 


Empowery is different.


We’re a cooperative. (To learn more about cooperatives check this out: https://en.wikipedia.org/wiki/Cooperative)


Members own a share of voting stock and have a say in the direction of the cooperative. We are owned by members who are shareholders. (note: SILVER membership and higher are stockholders.)


Empowery is NOT open to everyone, and to be candid, some who apply are not accepted. 


However, if you do manage to get in, you'll be able to call some of the best and brightest minds in the world of eCommerce your friends, and if you understand that success in life is less about what you take from others and more about what you are able to give to others, you fill find a most welcoming community.


Empowery is built around entrepreneurs who share the same vision and values and those who choose to do more and to be INDEPENDENT TOGETHER


If you are the kind of person who settles for the status quo you are not a good fit.


If you are the kind of entrepreneur that is always wondering how to take instead of how to give you are not a good fit.


On the other hand if you resonate with this quote you are FAR MORE likely to be a fit:


“You can have everything in life you want,

if you help enough others get what they want.” 

- Zig Ziglar


This counterintuitive statement really does summarize our philosophy about business and about life. 


The message is not only powerful, but it is absolutely true.


I hope you'll take the next step to learn more...

Your path to Discovery


Learn about the Empowery mission and our values. It doesn't matter where you are from, it only matters where you are going. We're here for you.

By joining and participating actively in Empowery you are starting your journey towards creating your own sustainable, scalable, and profitable business.

Empowery can be the spark that helps launch your rocket ship. We have experience, resources, and YOUR interests in mind everyday.

So what exactly is Empowery?


Empowery is your best chance to connect with some of the most brilliant successful business minds on planet Earth, share insider information and potentially even form partnerships and joint ventures that can last a lifetime. 


The cooperative was started in 2018 with four simple goals in mind:



  1. Enhance the financial performance of members and vendors by operating as a powerful buying group to leverage upfront discounts, exclusive member perks, and cash back for volume purchases.

  2. Influence eCommerce marketplaces and relevant governments for our member’s benefit by leveraging relationships at Amazon, eBay, Walmart, Wish, and many more to drive alignment of strategy with eCommerce companies instead of AGAINST them.

  3. How to help members create equity in the business and actually realize the wealth through strategic planning and analysis which can drive a plan, which will lead to fast growth and scale, that leads to attraction of worthwhile buyers of businesses.

  4. Create a reliable day to day resource and community to Empower member’s businesses by establishing and maintaining a team to help both members and vendors while creating valuable content to be shared with members on a regular basis.


We've already made incredible progress.


Although our members are not yet titans of industry like a Bill Gate, Elon Musk, or Warren Buffet we know that the path to a productive and happy life though entrepreneurship will lead to some extraordinary outcomes.


Our members are already changing the world they live in every day for the better. 


Our members will continue to make a positive change in the world and we will be right there beside them helping them in every way possible.


Our Principles

Empowery's mission is to deliver overwhelming value to the eCommerce entrepreneurs who are the member owners.

  • Financial Enhancements

    We must help improve members access to resources and service providers that also are leveraging the group buying power to deliver an edge to our member owners every single day.

  • Influence and Lobbying

    Part of Empowery's core mission is to help influence large marketplaces like Amazon as well as Government institutions that too often ignore the operations and financial realities that exist for small businesses. 

  • Day to Day Operations

    The services team is there to help our member owners every day from removing the smallest pain point to triaging and solving the most pressing show stopping issue.

  • Community & Exit

    Empowery is designed to foster a community that helps YOU build your business and provide resources and ideas on different EXIT strategies to actualize wealth creation.

Empowering stories from Members

  • A new Empowery member was working to reduce both short term and long term storage fees at Amazon and found a perfect 3PL solution. Due to the oversized nature of the items the 3PL was going to place a limit on the seller’s storage. Empowery was able to step in and encourage the 3PL to make an exception for the Empowery member and the problem was solved.

  • A new Empowery member joined over the summer and immediately asked about freight forwarding and logistics providers. The member was provided one of the strategic shipping partners and with the VERY first shipment saved enough to more than cover the initial on boarding fee for SILVER membership! That single decision paid instant dividends. The best part is that future shipments will help save even more.

  • An established Empowery member considered exiting their business. They weren’t sure where to begin. After consulting with some Empowery associates a plan was put into place to provide the entrepreneur lots of options to prepare their business for sale AND to create a positive financial outcome, WHILE protecting that entrepreneur from future liabilities by structuring the deal properly. Empowery’s resources have the experience to lead fellow founders and entrepreneurs through the darkness.

  • A founding member tried to sign up with a world class currency vendor and was denied. After mentioning the story to Empowery the team; Empowery was able to intervene and get the account approved without further delay which included access to all related Empowery benefits. 

What does Leverage mean?


Leverage For Your Business:


  1. Having access to vetted vendors and resources is already MORE than worth your cost to join.
  2. To be honest, just having access to the monthly calls is worth the price of admission.
  3. You also get access to your fellow entrepreneurs via online message boards. That alone is also worth the admission investment.
  4. The fact that you can earn CASH BACK from so many top tier vendors is in itself worth the cost of entry. As a matter of fact the amount of CASH BACK you can earn is unlimited. You can actually earn your way to get paid to be a member.


All combination of all of those benefits and many more that we did not mention about is already leverage. But in our quest to deliver overwhelming value we have more to offer.


In addition to powerful members, vendors, advisers, the founders of Empowery ain’t too shabby, either. 


Steve Simonson and Evan Hackel have decades of first hand experience building small, medium, and even large scale businesses.


Steve’s companies have been on the Inc. 500 fastest growing company multiple times not to mention many other accolades including nomination for the Ernst and Young Entrepreneur of the Year award. 


He’s been around and he’s always “got a guy.”


Best of all he is volunteering time in the Empowery organization and leading the management company (Duvall Coop Management) to help leverage his experience and his vast network of proven resources at scale. You can see more of Steve’s resources at www.symoglobal.com.


Evan Hackel has built so many companies over the past couple decades it is hard to keep track of them all. 


Evan’s company Tortal training (tortal.com) is one of the largest training companies in the Franchise marketplace. Tortal is responsible to help with the training of tens of thousands of employees are massive franchise brands like: Intuit, Denny’s, Honda, SportsClips, Bennigan’s, and so many more.


Evan was also a key executive at CCA Global and responsible for around 5 Billion in annual volume from that cooperative’s membership.


Evan also operated Ingage Consulting which is a top tier firm in the cooperative and franchising space with decades of experience and the facilitation of billions in sales.


Evan and Steve have taken the risk away from coop members by having the management company make all of the required investments, hiring of personal, and keeping all of the liability and headaches away from the members.


Over the years Steve and Evan’s companies have also racked up some other fun statistics:


  • Invested over $18,000,000 (of our own money) on marketing including tests
  • Generated hundreds of million of dollars in direct revenues and tens of billions more in coop member revenues
  • Sent well over a BILLION permission-based emails, hundreds of millions of pieces of direct mail and...
  • Run approximately thousands of split and multi-variant tests... ...all through our own companies, not to mention managed over one million keywords at one time for a single company on Google Adwords. 


No matter how you slice it their experience is indisputable and awesome!


You certainly won't find a team like this very often. This is world class talent.


Best of all Steve, Evan, and the entire Empowery team are passionate about creating a global community of the best and brightest to band together to buy together, influence together, win together, and be better together.


And that's why we're hoping you'll join us…


The team is also extraordinary passionate about helping every member achieve their goals. 


Although the leadership may get their name on the marquee; the people behind the scenes are worth their weight in gold.


Never forget that!

Read before you Apply


Membership is by application. We do offer a BRONZE level membership which is oriented towards start ups. 


The BRONZE membership level allows smaller members who share our values to leverage a lower tier of membership to help them accelerate their business through the start up stages. We believe BRONZE members can assist in their own growth using Empowery services and grow into the higher membership levels over time. 


This offer will not expire at midnight. We are not selling scarcity. We are promoting togetherness.


This is meant to be a forever cooperative to help stand up for eCommerce entrepreneurs anywhere in the world against unfairness, oppression, and other skullduggery that is only becoming too common in the marketplace. We want more members not less. So we’re not going to tell you to apply before midnight or you’ll turn into a chicken.


However, we do want to remind you that it is very important that OUR values match YOUR values.


Even if an application is submitted and accepted, members can be removed from the group if there is a breach of trust or other action that demonstrates a breakdown of values. We can not compromise our values and standards for any reason.


Our next open membership level is SILVER and is available for those entrepreneurs who are already achievers and ready to scale their business. This membership level is where the benefits really start to accelerate!


So with those two levels in mind, here are some things to consider before you apply:


Empowery has a strict no A-HOLE policy. If you are negative or scarcity-minded, you will be removed from the group. 


We like to enjoy our lives and we believe in revelry. When we host events you can expect to have fun and make memories!


We often enjoy the finer things in life we believe in abundance, however, at the end of the day this is a business group, and if you take more than you give, you will be removed unceremoniously.


Owners and top-level executives of established businesses as well as founders of funded eCommerce startups are invited to join and you are encouraged to go for the SILVER membership level.


Regular start ups can apply for the BRONZE level membership as well to get things started off on a solid foundation. 


PLEASE NOTE: BRONZE members have a lower set of benefits, but something is always better than nothing!


There's almost NO challenge in your business that your fellow Empowery members can't solve (and usually in just a few minutes), but you won't get maximum value unless you're willing to be totally transparent and vulnerable.


You must recognize that we all can grow and improve both personally and professionally AND that we must do so to achieve our goals. 


We do not welcome those who are boastful, thoughtless, or those who consider themselves “brutally honest.” 


Be honest, don’t be brutal. 


Successful people do successful things and your ability to participate in programs and activities can elevate your game.


Empowery will give you a chance to really EXPERIENCE success, and learn how to live a success filled life, but if you're the kind of person who is looking for a free lunch and to take more than you give now is a good time to close this page.

Membership Levels

Our philosophy is centered around the principle of helping as many eCommerce entrepreneurs as possible.


To that end we have established two membership levels that can be applied for as a new member:


BRONZE - This is a low cost membership tier designed to help start ups get access to a limited range of the Empowery benefits and content with little to know upfront or ongoing costs.


SILVER - This is the initial membership tier for any new member who is ready to become an owner member by purchasing one non-appreciating share. Silver members enjoy full access to all benefits immediately.


This investment is non-negotiable and the rates for joining/onboarding will continue to increase as the membership grows. Rates are subject to change without notice.


And to be honest, if Silver membership seems expensive or out of reach, that's probably a good sign that you should start at a Bronze member. 


There are critical differences between those two membership tiers, but the Bronze membership is designed to let you start to get exposure to Empowery without any risk. 


GOLD - This level is not purchased, but earned by existing SILVER members who achieve a certain level of CASH BACK volume. That level of commitment to the coop demonstrates the best kind of leadership.


For those that are ready to join the movement to change the eCommerce world the investment is certainly modest. 


If the Empowery resources can save you a single mistake or help avoid a single bad hire - you can easily 10x your initial investment. 


Do we guarantee anything? No, of course not. It's your business and your own level of engagement that will drive your success. We are just a catalyst towards that end.


You need proven actionable systems to grow your business and we can help connect you with those resources.


You can develop these yourself, but what will it cost you in valuable time, lost opportunity and lost profits. That's an expensive learning curve... right?

The Possibilities are endless...


We have witnessed first hand the forming of partnerships, the genesis of the “NEXT BIG IDEA”, and so much more by connecting entrepreneurs and helping foster relationships. 


You must be willing to engage, participate, and put yourself out there to benefit others. Then you will see the laws of attraction really start paying off!


With relationships, the majority of your success is determined simply by who is willing to say YES.


The extraordinary members, resources, leadership, and team at Empowery will put you in a position to level up right now.


That's why, to be in Empowery, you need to keep an open mind. 


Steve’s Axiom 0: “I don’t know nuthin about nuthin.” 


Even after decades of experience and tons of external recognition we still start with the premise of, “What can we learn today? What can we give today?" We hope you will start there too.


Your next multi-million-dollar idea could be as simple as a conversation with another member or resource, but will only be exposed IF you ask good questions and forge real relationships.


If you're still reading this letter then it's safe to assume that you're interested in joining our little band of rebels, so let's talk about what it's like to a member of Empowery.

Imagine Instantly feeling more Powerful


The Empowery conferences are the add on benefit of your Empowery membership. The cost is nominal and the value is unmatched!


We meet at minimum one time per year (and you are required to attend if you are a SILVER member or higher), but with member participation we may expand those gatherings both in terms of frequency and locations.


We also have online ZOOM Meetings every single month.  You can attend as many of these as you want LIVE or watch the recordings.  We really hope to have you join those calls LIVE as often as possible.

Most every week we shine a spotlight on one of our Vendor resources and those are always available to you LIVE and for recorded playback.


As an added bonus, your employees or staff can join in the ZOOM meetings and participate in any of the online training or content sessions.


At these meetings we cover current events, new programs, and often include training, presentations, or tips from the leadership team. 


For live members we also offer time for an ASK ME ANYTHING (AMA) session to give members a consistent way to get questions in front of the leadership and the community. 


We don't just sit around talking about untested theories, Empowery members are the "real people" who are in the trenches running multi-million dollar businesses every single day.


Empowery members are encouraged to share their victories as well as embarrassing failures in great detail. You have to be willing to share. If this concept of sharing bothers you, please don't apply. If it makes you nervous, you are not alone, but you can overcome nerves. :)


Don’t put too much pressure on yourself. We’re all just people and whether your share is LIVE or pre-recorded, other members will find value in what is shared even if it makes you nervous.


More importantly, you must be willing to EXECUTE on the amazing ideas you hear, if not, please don't apply. 


Executing on a single strategy you learn can return your entire year's investment in a moment. These moments happen more often than you might imagine.


The opportunities to learn from others and even create a copy of a success blueprint from fellow members comes as a result of your engagement, participating, and you deciding to be a leader.


Don’t forget all of the Empowery vetted resources are at your service. Strategic vendors and affiliated vendors will give you the chance to get more for your money. 

Our Mission To Help Entrepreneurs:


Empowery is your best chance to connect with some of the most brilliant successful business minds on planet Earth, share insider information and potentially even form partnerships and joint ventures that can last a lifetime. 


The cooperative was started in 2018 with a few simple goals:


Enhance the financial performance of members and vendors by operating as a powerful buying group to leverage upfront discounts, exclusive member perks, and cash back for volume purchases.



Influence eCommerce marketplaces and relevant governments for our member’s benefit by leveraging relationships at Amazon, eBay, Walmart, Wish, and many more to drive alignment of strategy with eCommerce companies instead of AGAINST them



Create equity in member owned businesses to help members actually realize their wealth potential through strategic planning and analysis which can drive a plan, which will lead to fast growth and scale, that leads to attraction of worthwhile buyers of businesses. 


Which Membership?

Bronze Membership is Oriented To Startups.


Silver Membership Includes Becoming a Shareholder.

100% Privacy. We Will Never Spam You!


You can join Empowery risk free. We want you to remember that this long term membership in Empowery is to benefit YOU and enhance YOUR business. It is also incumbent upon YOU to take action and engage with the member services, onboarding, and aligned vendors to maximize your value. We've got your back if something doesn't work out, but we want you to be a good partner with us on this journey.

We're about to begin a great journey together. It's not everyday that we have the chance to really enhance our businesses WHILE making the world a better place. We have seen cooperatives change industries for over 200 years and now it's time for eCommerce businesses to get in the game!


P.S.: The immediate value available to cooperative members is extraordinary. The ongoing benefits make this opportunity something that is both unique and desirable. Please remember that we want members who are willing to engage with the coop and each other. Your participation is essential to maximizing the value of your membership. YOU make the difference.


Frequently asked questions

Here are a few answers to our most common questions

1. When and Where Are the Meetings?

  • i. Empowery is required to hold one annual conference per year.

    Typically the annual conference is at the end of Q1 to give the finance team time to record and reconcile the prior years cash back submissions from vendors. The cash back checks are distributed at the annual conference.

  • ii. The Location and Exact Timing Changes

    As a matter of practice Empowery will ask members for their favorite location and the preferred timing for the annual conferences. The member feedback is HIGHLY weighted in the final decision. Once the decision has been reached all members are notified of the exact timing, location, and meeting format. Other ad hoc meetings or events may be organized and the information about those will be shared as it becomes available and relevant to members.

2. How Do I Know If I Am Eligible?

  • i. As a general rule SILVER members should be approaching or already past a 1,000,000 dollar run rate.

    SILVER members are in a position to accelerate their growth by leveraging more of the service providers and resources that Empowery has organized and therefore having a sufficient scale to your operations makes the ROI that much faster.

  • ii. What if I am a Start Up?

    Start ups that are funded may also be good SILVER members, but other scrappy start ups are encouraged to look at the BRONZE membership level. Although the services are more limited the cost is inconsequential. This is a good way to start with a solid foundation. To put it in the most simple terms: If your eCommerce company is actively trying to grow and you personally are willing to GIVE to your fellow members then you should apply.

3. How Long Will It Take To Find Out If I Am Accepted?

  • i. Bronze Members

    Bronze members can typically find out within 2 business days if their application is accepted and any next steps in the event they are IN!

  • ii. Silver Members

    In general Silver members will find out about their application within 7 business days. However, there may be times that the disposition of an application is delayed or requires further review of the Board of Directors, etc... which can lead to slightly longer notification periods. Be patient, we serve members and we want to be sure the fit is right!

4. I'm Successful, But Not In eCommerce

  • i. Any company seeking to engage or expand in eCommerce may apply

    We recognize that all kinds of different companies are trying to understand and engage in serious eCommerce initiatives. So it doesn't matter if you are a product based, service based, online, offline, or other type of business currently as long as you have your sights set on eCommerce in the future. 

  • ii. It Doesn't Matter Where You Came From, It Only Matters Where You Are Going

    Empowery is about growing eCommerce businesses. Period. We want to serve those who are the most curious, the most passionate, and therefore the most likely to succeed. It is literally YOUR success that provides our sense of accomplishment.

I've been involved in cooperatives for over 30 years. I've started cooperatives, I've managed cooperatives, and I been a member of various cooperatives.


What gets me excited about cooperatives is that it provides the best of both worlds: STRENGTH and POWER of a larger organization with the entrepreneurial mindset of a smaller organization.


The benefits of collective knowledge and buying give you the upper hand.


Many people never even heard of cooperative, yet there are over 40,000 cooperatives in the United States alone.


Some examples are Land O Lakes, Ocean Spray, ACE Hardware, Nationwide insurance and REI.


Of course the key to success is that you first join and then you participate.


The more you participate more benefit you receive.


We're looking for quality companies to make our cooperative better. If you fit that description please join us for your own success in the success of the other members.


We look forward to having you as part of our family.

Evan Hackel, Co-Founder

Empowery eCommerce Cooperative, Inc. 

A non-profit member owned eCommerce coop.

Copyright 2019. All Rights Reserved By

Empowery eCommerce Cooperative, Inc.